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Tuesday, 30 September 2014

Facebook Buy button is powered by payments company Stripe

 Facebook is partnering San Francisco-based payments startup Stripe to power its new "Buy" button. The company had starting testing the "buy" button within users' News Feed in July. 

According to a report by Recode, a Stripe spokesperson has confirmed the partnership. 

Stripe already has payments partnerships with Apple, Twitter and Chinese digital payments service Alipay. The company is partnering Apple for its new Apple Pay mobile payments service. 

Facebook has partnered other payments companies on different features, including PayPal's mobile payments unit Braintree, as noted by the report. 

In July, Facebook had said in a statement that the "buy" button will let people buy products directly from businesses without leaving Facebook. A "Buy" button appears at the bottom of sponsored ads and is being tested by a limited group of several small- and medium-sized US businesses. 

Facebook had said it won't share users' credit and debit card information with other advertisers and that it will provide more details once it has gathered feedback from the test.

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