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Sunday, 24 August 2014

Wipro targets bigger SMAC deals


MUMBAI: Bangalore-based IT firm Wipro expects to land bigger deals for solutions based on digital technologies like social, mobility, analytics and cloud, a sign that companies are willing to increase their spend on these discretionary areas.


"While our sweet spot is deals in the $2.5-3.5 million (Rs 15-21 crore) range, we are seeing deals worth $5-10 million (about Rs 30-60 crore) in the pipeline," Jeff Heenan-Jalil, global head of Wipro's advanced technology solutions unit said in an interview to ET.

Wipro's rivals including TCS, Infosys and Accenture have all created separate units to target the digital business, which is based on the technologies which go by the acronym SMAC. The business has typically involved smaller deals till now and posed a problem for IT companies trying to raise their share of revenue from these services.

In April, Wipro merged its information management and analytics business with its advanced technology solutions unit and appointed Heenan-Jalil as the head of the combined entity. Since then, he has been reorganising the unit's management to better exploit opportunities.

"We have about 12,000 employees and we are developing themes around business offerings because we don't just talk to CIOs anymore, it's business heads who are more interested in outcomes than the technology. We are also positioning our sales force to do this," Heenan-Jalil added while declining to give an estimate of the unit's revenues.

Accenture's digital unit has about 22,000 employees, but the US firm has not disclosed revenue from that unit. TCS has said it expects digital to be a business "worth a few billion dollars, over the next few years" but the Mumbai-based IT services provider has not disclosed the number of employees in its digital subsidiary. The market for digital business is also becoming increasingly competitive as companies position their offerings.

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