The Galaxy S5's new heart rate reader could come in useful for Samsung Electronic's investors.
The South Korean firm warned earlier this week that it expected its profits to fall for the second quarter running. Several analysts suggest the high-end market is becoming saturated, meaning most people wanting a premium phone already own one, making it harder to sell them another.
"Year to date, the share price of Samsung Electronics continues to underperform both in absolute terms and against the Kospi [Korea Composite Stock Price Index] as well," Taewoo Kim, portfolio manager of Fidelity's Korea fund tells the BBC.
"This weak performance reflected investors' concerns on its smartphone business particularly in the high-end segment as a result of elevated competition."
But Mr Kim believes things are about to improve, thanks in part to the improving performance of Samsung Electronic's memory and home appliance divisions.
The new Galaxy could guarantee such a turnaround if consumers warm to its water-resistant build, improved camera and fitness-tracking facilities.
To mark the S5's global launch the BBC asked five experts for their thoughts
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